31 Game-Changing AI Marketing Tools for 2025

Contents

1. Why AI Marketing Tools Matter

2. Sales Intelligence
3. Email Outreach
4. Data Insights
5. Content Generation
6. Social Media
7. Video and Production Tools
8. Conclusion

Why AI Marketing Tools Matter

What does it take to create a successful marketing strategy? There was a time when the answer would have included trial and error, lots of grunt work, much ineffective testing, and a large dose of guesswork. But not today.

Now, AI is transforming the world of marketing like never before, driving new efficiencies at every step. No longer do marketers have to put in as much manual effort to pull off a successful campaign. They do not have to spend hours editing videos or days putting together a social media calendar. Their days no longer have to be eaten up by time-consuming tasks like targeting or publishing posts. Nor do they have to approach new campaigns blindfolded – trying to guess at what will work or spending months painstakingly gaining insights.

Today, AI marketing tools have streamlined every step of the process, making it possible to implement ideas quickly, easily and efficiently. They are driving a level of personalization that one could only have imagined before. If there’s one challenge it’s this – how does a savvy marketer choose from all the fantastic AI tools available?

Let us look at the best AI tools for marketing that you can consider adding to your toolkit in 2025.

Sales Intelligence

Zapier

Zapier is a marketing automation tool that streamlines tasks across different platforms, reducing chances of human error. This drastically reduces the busy work that eats up marketers’ workdays.

Features: The platform’s AI-driven automation feature (called ‘Zaps’) clocks a trigger event and goes on to create customized workflows across tools. For example, if the trigger is a new lead generated through a paid campaign, Zapier will automatically loop in your CRM tool to add that lead, and your communication channel to notify a relevant sales rep. Likewise, it also lets you summarize sales calls, create email replies, schedule posts and more.

It has other handy features like ‘Interfaces’, which enables you to create customer forms, portals and other customized solutions, and ‘Tables’, which lets you track your data from one place and take the necessary actions supported by automated suggestions.

Reviews: Zapier has 4.5 stars on G2, with customers appreciating its ease of use. One customer says that ‘even without coding skills, setting up "Zaps" (automated workflows) is intuitive and straightforward. The step-by-step guidance ensures a smooth setup for even complex automations.’

Zoom.info

If you operate in the B2B space, Zoom.info is a great marketing intelligence and sales lead generation tool to have. It gives you the advantage of data-driven insights, enabling you to target potential customers, manage campaigns and create marketing strategies more effectively.

Features: This tool simplifies the process of tracking site traffic and identifying sales-ready accounts. This lets you streamline your efforts – carrying out advanced targeting for B2B campaigns and creating ads specifically for customers that you know are high-intent. It also analyzes the behaviors of your site visitors to create more effective lead pipelines for you to nurture.

Reviews: With 4.5 stars on G2, users are thrilled with how ‘The platform provides accurate and up-to-date contact and company information, saving me time and effort in lead generation. Its advanced search filters and insights make it easy to target decision-makers and tailor my outreach effectively.’

Clay

Clay is a sales intelligence tool that elevates your go-to-market process with AI-driven, centralized prospecting and sales outreach. It helps you automate your workflows, in addition to driving AI-powered market research and generating insights that let you convert customers.

Features: With Clay, you no longer have to worry about disjointed prospect data across platforms like LinkedIn, Zoominfo, job boards and news outlets. This tool sources from across all these channels, and sorts them as per relevance, thus offering richer data to sales teams.

It also tracks relevant events for your prospects, like company changes, new hiring announcements or leadership changes – and updates you so you can target them with a more refined strategy at the right time. Further, it automates outbound campaigns to write data-driven messages with AI.

Reviews: Clay comes extremely highly rated on G2 with 4.9 stars out of 5. Users say that ‘Clay has democratized programmic, automated lead sourcing, enriching, researching, and outreach. Sales tech development is now way more accessible to non-programmers like me.’

Apollo.io

Apollo.io sources the most up-to-date sales data from across 275 million global contacts and 35 million companies – emerging as a comprehensive platform for you to automate your GTM processes. From contact search to outbound engagement to managing deal pipelines – you can rely on this tool for it all.

Features: The AI-powered research assistant enables your sales team to conduct automated market research, identify your prospects’ pain points, and score their relevance – thus generating the most promising pipelines. It then automates those sales pipelines by building sequences involving emails, calls, and more. 

It actually helps you execute these pipelines too – whether it be scheduling calls, recording the data generated or using the Apollo AI writing assistant to create personalized emails. The smart notification feature brings new leads to your attention so you can take quick action.

Reviews: Reviewers have countless positive things to say about the platform, with one customer sharing, ‘My favorite part about Apollo is the ability to set up sequences and workflows. This can save countless hours opposed to manual emailing and contact searches!’ Little wonder then, that the tool has received a G2 rating of 4.7 stars.

Reply.io

This is an AI powered sales engagement platform that automates sales outreach to generate leads, streamline processes and help you close deals. From prospecting to conversion – it has capabilities for it all.

Features: Reply.io has a nifty AI-powered Sales Development Rep (SDR), Jason, that takes over the more mundane parts of your sales workday. It creates personalized messages, engages prospects across channels, automates replies and so much more. With multiple languages, it can help you reach customers in 150 countries. It also helps you scale up your cold outreach tactics, with AI insights enhancing your email deliverability strategies. Reply.io’s Findy feature supports this by enabling you to find verified emails from LinkedIn and building fresh prospect pipelines.

Reviews: This tool has a G2 rating of 4.6 stars, with users sharing, ‘The platform is great along with the warm-up and unlimited email feature. Their recent conditional sequence features help me create complex sequences easily.’ Customers also appreciate the hands-on support provided by the Reply.io team.

Email Outreach

11x

If you are looking to take the grunt work out of your marketing outreach efforts, 11x is a great tool for that. It creates AI-powered digital ‘workers’ that generate human results for you, without eating up your team’s bandwidth.

Features: 11x’s top features are its digital agents created by AI. One example is ‘Alice’ – an AI SDR agent that streamlines email outreach, end to end. Alice works to extract market research, track your leads and score them to identify the most relevant prospect database. It then crafts personalized messages to engage high-intent leads or revive old ones. Interestingly, it also adapts and self-improves the messages as the conversation flows. Alice can also handle replying to leads, scheduling campaigns and prospecting 24/7 – thus fully automating your outbound efforts.

Aside from email marketing automation, 11x also offers call operation outbound through another AI-generated agent, Mike, that can handle scheduling meetings, sending reminders, upselling and more.

Reviews: 11x is still evolving as a tool and is known to make the customer experience seamless with fantastic customer support. It currently has a Trustpilot rating of 3.6 stars. One user reviews the tool by saying, ‘So far our experience has been very good & there are signs of encouragement that this will in the long run be a great tool.’

Outreach.io

When functions like Sales, Revenue Operations, and Customer Success are not managed in an aligned way, it ends up impacting revenues. This is the issue that Outreach.io aims to solve. This is a sales execution platform that aligns disjointed processes to create integrated outreach strategies.

Features: Outreach.io offers diverse pre-existing as well as custom templates that help you personalize messages, conduct sentiment analysis and create email sequences that convert. Its AI tool Kaia analyzes and extracts insights from sales conversations, empowering you to make data-driven decisions. The platform enables you to scale up your sales outreach like never before, with additional A/B testing features ensuring continuous improvements.

Outreach.io also offers deal management capabilities that let you track, manage and monitor all your deals from one place.

Reviews: Outreach.io has a G2 rating of 4.3 stars. Users particularly love the intuitive experience. One customer appreciates the platform saying, ‘I have used several tools like Outreach in other sales roles and this tool easily has the best interface out of all of them. Other tools are clunky and outdated in their design but Outreach is simple to navigate and use.’

Attentive

Attentive calls itself a ‘Conversational Commerce’ software and it is designed to help you enhance your B2C interactions. It offers highly personalized, AI-optimized email and text experiences for your audiences, amping up your messaging revenues. Its mobile-first approach helps it stand out with results that work for modern consumers.

Features: Attentive is known for its messaging features that uses extremely advanced segmentation data to craft tailored messages for niche audience groups. It makes messages conversational with images, gifs and videos – thus engaging your customers more meaningfully and fostering repeat purchases. Similarly, it tailors email content using AI to craft the hyper-personalized messages.

Additionally, Attentive comes with AI-powered analytics that can predict the efficacy of messages accurately, ensuring continuous improvement. Their responsive AI-driven concierge feature streamlines customer support by responding to queries.

Reviews: Attentive is rated at 4.7 stars on the G2 platform. Customers report loving the intuitive interface and the easy-to-use text messaging features – an experience that is only elevated by the hands-on customer support provided.

One customer reviews the platform by saying, ‘The platform not only helped us significantly grow our subscriber base but also boosted customer engagement and bolstered ROI with our top customers. Its AI-powered tools make creating new message campaigns effortless, reducing workload while delivering impressive results.’

Beehiiv

Beehiiv is a groundbreaking newsletter creation tool that helps you optimize your inbox strategy – and generate revenue while at it. It leverages the power of AI to let you write, edit, design and publish engaging newsletters. Their effective outcomes have been able to generate $1M+ revenues through newsletters in a month.

Features: Beehiiv has an array of neat features that streamline every aspect of the newsletter creation process. Its text editors and AI assistance capabilities help you write more efficiently, and its design functionalities then go on to create your newsletters. Beehiiv makes it easy to engage your readers with referrals and recommendations. There are also various options to run ads and drive subscriptions to monetize and grow. All of these functionalities are powered by the tool’s advanced analytics and segmentation options that lets you take a more data-driven approach.

Reviews: Beehiiv has a G2 rating of 4.7 stars – with users appreciating the fact that there are new features frequently added. One user says, ‘It's really easy to use. It makes launching a newsletter super straightforward. It's not just for writers but for business people too. As my newsletter grows, Beehiiv is an excellent platform for all the different stages.’

PERSADO

PERSADO offers ‘Motivation AI’, wherein it leverages Gen AI technology to assess the emotions and intent of prospects – and creates marketing outreach strategies based on that. There on, it generates outreach content that creates deeper customer engagement and inspires action. 

Features: Motivation AI includes predictive features that analyze customer behavior, forecast how the content will perform and generate measurable impact. It has capabilities to carry out content testing through machine learning experiments, and personalization algorithms that align behavioral data with outputs. Its analytic features carry out granular assessments to find out what’s working and what isn’t.

Reviews: With 4.3 stars on the G2 platform, PERSADO is well-loved by users, who report seeing tangible results. One reviewer shares, ‘Persado software is easy to use. This software’s emotional analyzer helps me optimize marketing content and helps my business create messages that resonate strongly with our targeted audience.’

Data Insights

Defined.AI

With more businesses working with bespoke AI software, there’s a huge demand for data to train these AI models. Fortunately, AI tools can help here too – and that’s just what Defined.AI does. This is a marketplace for training data, with a strong focus on ethics. It upholds your compliance and Responsible AI policies while sourcing a rich bank of data that you can use to refine your Generative AI, speech recognition, NLP, computer vision and other models.

Features: The platform gives you access to any datasets you may need. They offer speech and audio datasets, which include spontaneous dialogues, scripted monologues and more – from diverse sectors like retail, IT, and telecom. These are also available in many languages, giving you a rich repository to train your speech recognition models. They have image and video datasets that you can use to train your models on sentiment analysis, customer verification and other applications. Text datasets are also available in diverse languages – helping in applications like sentiment analysis, identification of entities and beyond.

Reviews: Defined.AI comes highly recommended by their customers. As one enterprise client representative says, ‘Defined.ai transcription accuracy is excellent, quickly adapting labeling guidelines for new concerns and evolving priorities as they arise. They’re more than our transcription & annotation vendor – they are our partner and enabler in achieving state-of-the-art ML performance.’

Browse.ai

Browse.ai is another fantastic AI training data provider that lets you scrape data from any website, at scale. As with any software that deals with data, security is of top priority – and Browse.ai really stands out here with their state-of-the-art encryptions.

Features: Their data extraction feature is highly sophisticated, scraping data from websites and downloading it for you on a spreadsheet with just a click. It can also extract data from subpages that might be linked to a main page, as well as pages that are login-protected.

The way it downloads this information is highly reliable and intuitive – automating site layout monitoring and location based extraction. You can then integrate this to the other software in your toolkit to optimize operations. What’s more – it also monitors the websites you have scraped data from, tracking any changes and notifying you about and updates in information like their company details, real estate listings, product details and more.

Reviews: Browse.ai has been a hit with customers and reviewers, fetching it 4.8 stars out of 5 on G2. In addition to the elevated usability, it also provides incredible customer support. One customer talks about how ‘Browse AI has streamlined my web scraping and data automation projects. Setting up bots requires no coding, various integrations with Google Sheets and Zapier make scraping easier – and a lot faster.’

Brand24

When it comes to brand reputation management, Brand24 stands out! If you’ve ever wanted an easier way to track exactly where your brand is being mentioned and what people are saying, this AI-powered tool is your answer. It can monitor all mentions of your brand across 25 million external sites and platforms, empowering you to craft an effective growth strategy and get ahead of any potential issues.

Features: The AI Insights function goes much beyond just social listening – it actually helps you link your mentions to metrics so you can take relevant action on each insight generated. And it doesn’t just offer broad perspectives – their brand assistant lets you analyze impact in a more granular way. Want to find out how certain brand assets are performing? Wonder how your brand is impacted by a specific event? Looking to conduct in-depth market research? It all becomes possible with this brand assistant functionality.

It also lends sophisticated nuance to your insights. It leverages AI to conduct sentiment analysis, while also tracking which channels are getting the most negative feedback and why. It can help you detect and monitor anomalies too – helping you understand why there may be a sudden spike or dip in your brand mentions.

Reviews: With 4.6 stars on G2, Brand24 has really made an impact on users with the kind of tangible advantages it generates. One user mentions that it has ‘Lots of filters to hone in on the results that matter,’ while another user says that it ‘allows us to create successful brand campaigns that allow our customers to both increase NPS as well as their positive brand perception.’

Prescient AI

If you are looking for data insights for paid marketing, Prescient is one AI software you need in your toolkit. This is an AI-powered marketing mix modeling (MMM) tool that lets you ascertain how various paid campaigns are performing across all revenue channels – so you can tailor and optimize your strategy accordingly.

Features: Prescient offers the immense advantage of omnichannel integration, connecting all your data across platforms. This makes it possible for it to measure the halo effects of your campaigns – giving you granular insights on the ripple effect each campaign has, across channels. Even if a viewer doesn’t click on your ads, they may still spark conversion on other channels (say visiting your site or searching your products organically). Prescient lets you track all these metrics.

Reviews: Users are loving the kind of visibility and campaign transparency Prescient offers, garnering the tool a G2 rating of 4.8 stars. Speaking about the tangible benefits of the technology, one reviewer says, ‘Custom media mix model allows us to measure the effectiveness of our total marketing budget agnostically across channels. Prescient AI provides insights into campaign attribution and organic halo effect that we never had before.’

Optimove

If you are looking to enhance your long-term customer loyalty, Optimove is a great tool to consider. It is another leader in multichannel marketing, giving you customer-led insights that help you nurture long-lasting relationships.

Features: Optimove works across multichannel platforms, helping you extract insights and make real-time decisions on customer data. Its OptiGenie AI model gives you personalized recommendations to create more relevant experiences for your customers. This helps power the self optimization of your campaigns – amplifying their efficacy with time. On a fun note, Optimove partners with some of the top gamification providers to let you create engaging experiences for customers.

Reviews: On G2, Optimove has recorded a rating of 4.6 stars, with users appreciating how it simplifies workflows. One customer says, ‘The intuitive design makes it easy to create emails without needing HTML/CSS expertise, and the preview mode simplifies adjustments, saving us tons of time.’

Content Generation

ChatGPT

OpenAI’s ChatGPT needs no introduction. It was the tool that broke new ground in generative AI innovations, showing the world what this new technology is capable of. Aside from using it to power search functions and conservations, ChatGPT can also be leveraged by writers and marketers to create engaging and SEO friendly, prompt-driven content.

Features: ChatGPT has the capability to carry out content research, tell you all you need to know about a topic – and then use the findings as a starting point for AI-assisted brainstorming and idea generation. Think up exciting new campaigns, build creative strategies, create drafts for your marketing content – there are endless ways in which it can assist writers! Additionally, it can also edit existing content to tailor the tone or style.

One of its USPs has been its conversational dialogue format that makes it engaging to interact with the platform. You can also use it to power an iterative process. Don’t like the ideas that ChatGPT suggested? Tell it why they don’t work and what you are looking for instead and it will modify the results accordingly.

Reviews: Since it was introduced, ChatGPT has been a popular tool with users from all walks of life appreciating its versatility and ease of use. It has garnered a 4.7 rating on G2.

As one user says, ‘It not only excels at generating ideas but also demonstrates exceptional capability in developing them further, making it an invaluable resource for tackling a wide range of tasks.’

Keyword Insights

Marketing content creation is an exercise that falls flat unless it is also supported by SEO efforts. This, after all, is what establishes your authority in your field – and makes sure that your audience knows it too! Keyword Insights is an AI-driven SEO and keyword discovery tool that helps you achieve just that. 

Features: Keyword Insights maintains SEO considerations at every step of the content creation process. Once you have identified your topic, you can just input a seed keyword and let the tool generate hundreds of similar, related keywords on that topic.

It also has features to enable keyword clustering – where it groups similar keywords with surprising accuracy. This is a valuable capability that helps you decide which keywords you can use together in the same blog or page. You can then utilize the Keyword Insights brief generator to put all this SEO knowledge to use and create content outlines optimized for rankings. Further, it has an AI-enabled writing assistant that can be used to streamline your writing process and generate effective content.

Reviews: Keyword Insights has a whopping 4.9 stars out of 5 on the G2 platform, which reflects the usability of the tool. Customers mainly appreciate the clustering feature for how effectively it streamlines the content planning process. One user review talks about the efficiency of the tool saying, ‘It seamlessly takes the keywords and volumes and very quickly gives the clear clustering, search intent and hub and spoke categorisation – saving me literally hours of work every week.’

Jasper

Jasper comes with a purpose-built AI toolkit that empowers marketers by providing customized solutions and workflows. Their proprietary innovations allows it to deliver results in a highly contextual way – keeping your brand goals at the center of every output it generates. This customizability is what makes it stand out. The Jasper platform includes martech offering across various marketing functions – from product marketing to performance, brand, events, content marketing and even PR.

Features: Among Jasper’s other offerings, it offers robust content creation tools to let you create and edit content. Its Brand Voice and Style Guide features enable you to set specific guidelines and tonality for your brand content and design, to be automated and applied across all assets it creates. The marketing editor tool enables your team to brainstorm campaign ideas, create assets, generate texts and images and more. Jasper’s derivative automation further lets you translate each asset into diverse formats and languages, thus making the most of all your brand assets.

Reviews: While there is an initial learning curve, once users find the right templates and workflows, they have gone on to extract immense value from the platform. They specifically like the variety of templates available to generate diverse kinds of content, fast.

This has fetched Jasper a G2 rating of 4.7 stars. One satisfied customer also mentions the top notch support, stating, ‘While the platform is fantastic and one of the best AI writing tools I've used, their customer service truly sets them apart.’

Clearscope

Clearscope is an AI-powered content assistance tool with strong SEO capabilities. It doesn’t just help you create content – it ensures that content ranks high, drives traffic to your pages and generates tangible results.

Features: One of Clearscope’s top features is its keyword insight capabilities that help you identify exactly what your customers are searching for, and build high-impact content accordingly. It also has capabilities to translate this keyword research into outlines that help your team draft readable, data-driven smart content. They can then use the AI-powered assistance functionality to get intelligent suggestions and real-time feedback on topic coverage.

SEO optimization is not just a one-time effort, and Clearscope’s content monitoring tool takes this into consideration. It ensures long-term relevance by alerting you when your content rankings drop, notifying you about upcoming changes that may impact your content, and tracking relevant topics as they evolve so you can update your pages accordingly.

Reviews: Clearscope comes highly rated with 4.9 on G2. Aside from the strong SEO optimization capabilities, users also love how engaging and interactive the platform experience is. As one user says, ‘I love how Clearscope automates many aspects of writing good SEO content. It also brings some gamification into the game - I love writing and trying to get as high grade as possible, while still keeping good readability and quality in the content itself!’

Grammarly

Grammarly is a nifty AI assistance tool that is loved by users everywhere, for the way it improves writing style and grammar in real-time. It streamlines communication across different media and platforms – whether you are editing a document, drafting an email or working on a presentation.

Features: Grammarly’s suggestions and recommendations for making your writing more readable are fairly on-point, and it has sophisticated proofreading capabilities to catch those pesky typos and errors as you type. The tool also has rewrite features that can reframe any text you have written in a matter of seconds. Additionally, it also comes with functional features like Quick Reply, which let you respond to emails and messages fast – making it a comprehensive content creation tool indeed.

Reviews: Grammarly has 4.7 stars out of 5 on G2, with users raving about its efficient content enhancement capabilities. They also love the convenience of being able to use Grammarly’s web extension on any medium. As one user aptly sums up, ‘It catches those unseen typos, grammar issues, and even sentences that don't make sense. I also love how the extension comes into action on any social platform.’

StealthGPT

This is a unique AI content tool – that bypasses AI detection! It lets users humanize AI content in a way that it beats the top AI detectors today. Of course, this makes it a popular tool among students – but it also has applications among marketers who turn to it for its enhanced SEO capabilities.

Features: StealthGPT’s most notable feature is its AI Humanizer. This lets one input AI generated text – and have it rewritten to make it indistinguishable from human written content. This helps brand marketers leverage AI content tools without worrying about having their pages deranked by search engines. The tool also has capabilities to create customized content in the first place – and optimize it with images, keywords and more.

Reviews: StealthGPT has a rating of  3.9 stars of TrustPilot. The tool has a  loyal user base among students who love the way it processes papers and generates answers with ease. One happy user reviewed it saying it offers ‘Great service and is helpful during my studies. Great customer service as well.’

Social Media

Canva

Canva has been a go-to graphic design tool for creators since it was launched in 2013. Its rich suite of digital features makes it easy to design beautiful social media posts, videos and other assets. Now, with new AI capabilities, it has only become more accessible to all.

Features: Canva’s major advantage has always been the countless templates it offers – making it easy to tackle any kind of project, from longer presentation decks and brochures to quicker assets like Instagram stories and posts (with sizes optimized as per platform requirements). It also has a vast photo library with stock images that you can use for your projects. 

Today, it goes one step further and offers nifty AI editor features that let you fine tune images as per your needs. Erase unwanted elements from the background, morph two elements together, expand a certain part of the image or even animate them to make your design extra engaging. Unable to find the exact kind of images you are looking for? Canva’s Dream Lab offers image generation possibilities where you can just create what you are looking for with a few prompts.

Reviews: Unsurprisingly, Canva has a high rating on G2 with 4.7 stars out of 5. It has a loyal user base that appreciates its evolving innovations. One user shares how ‘Canva makes my work easier thanks to templates. Creating reels on Canva is also one of the things I like the most because you can use all the video resources available.’

Lexica Art

An AI powered tool that offers text-to-image capabilities. It uses the Stable Diffusion model to translate text prompts to generate custom artwork and images. It also has an advanced search engine that lets you find AI artwork that has already been created before.

Features: Lexica Art’s image generation features are pretty advanced, and it has been found to process process prompts effectively. Not fully satisfied with the image it generated for you in the first go? Just use the editor tool to refine the prompts – remove certain elements, change backgrounds or make graphic additions to get exactly the results you need.

Lexica Art also has a search feature that curates a selection of results from the artwork that already exists on the platform. If you are struggling to craft the best prompts, you can simply use the reverse search feature – just upload the kind of images you need and have the tool generate results of a similar kind.

Reviews: Lexica Art has a rating of 3.6 stars on G2. Users largely appreciate the ease of use and simplicity of the platform, saying ‘The images generated here are realistic and eye-catching. It also generates unique design elements and concepts quickly.’ However, some users have reported that certain prompts don’t get implemented as seamlessly as you’d like.

Albert.ai

Data-driven social media marketing is the key to campaign success – and Albert.ai offers just that. This is an AI marketing software that positions itself as your ‘digital marketing ally’. It helps you plan ad campaigns, go on to create the ads, and then optimize them through keywords, audience segmentation and more. It lets you make the most of the tools in your tech stack.

Features: One standout advantage of the Albert.ai platform is its self-learning, self-optimizing features that work to constantly improve your campaigns through elevated design and management.

Say goodbye to one-size-fits-all campaigns that only end up being partially effective. Albert’s sophisticated audience segmentation feature makes it easy to create micro audiences – and personalize your campaigns for each set. This level of customization obviously would have been immensely difficult, if not impossible, to pull off manually. The tool also offers accurate forecasting features that help optimize your campaigns.

Reviews: Albert.ai has received 4 stars on Gartner Peer Insights rating. ‘This has helped us in getting an edge over our competitors,’ says one user, while others talk about the tangible results they have noticed. One user claims that it helped reduce CAC by 25%.

Flick.social

Flick is a comprehensive social media marketing AI tool that puts end-to-end capabilities in the hands of every marketer. It facilitates everything from strategy planning to content creation to scheduling and beyond.

Features: Flick comes with a powerful AI-driven social media assistant. Named Iris, it is programmed to understand the brand you are working on, develop an apt social strategy for that brand’s goals, and generate content ideas to execute that strategy. With a content calendar ready, you can then also leverage Iris to create relevant and effective content.

Other features include a smart hashtag tool that makes the posts you create highly discoverable, a scheduler that takes the hassle out of lining up posts and publishing them on time, and analytics and reporting features that lets you understand what’s working the best.

Reviews: Flick comes highly rated with 4.7 stars on G2. Regular users love the marketing automation features, and the fact that multiple team members can be added to one account, making social media management extremely collaborative. One user praises the end-to-end functionality, saying, ‘It's so easy to create posts, the planning guide & features really are great, and the analytics especially for hashtags and understanding which posts are performing is amazing. I love how easy it is to repurpose content & create new posts from ones that performed well.’

Quuu.co

Quuu is an AI tool that automates another important part of social media marketing – that of content curation. Its intelligent algorithm uses your prompts to curate content for you to share that your brand’s audiences will love. This goes a long way in being consistent with your posts – something that every social media manager has struggled with at some point! It also amplifies your social presence with posts that are most likely to get you maximum engagement.

Features: 

Quuu takes the guesswork out of trying to ascertain what your brand audiences will love. It uses AI technology to analyze the brand(s) you are managing and identifies the best kinds of content to share. If you are worried about all the content seeming homogenous, don’t be! Quuu creates content using links, polls, opinion pieces, statistics, questions and more – maintaining a diverse variety on your pages. It also has scheduling automation features that identifies the best time to post and creates a posting schedule accordingly. 

Reviews: Quuu has a G2 rating of 4.2 stars out of 5. Users have witnessed a tangible increase in engagement. One user talked about how the shares on their blog post ‘increased the inbound links to pages on my website and I started noticing that they were climbing in Google search results for the specific keywords I was targeting.’

Video and Production Tools

Runway

Runway is an AI-driven image and video platform that marries creativity with technology. It enables any creative design or animation team to conceptualize any idea – and it helps them execute those ideas in real time. It lets you edit, reimagine and create endless variations on any concept in a matter of minutes – something which would have taken days to do manually.

Features: Runway can generate any video or graphic idea with a few well-chosen prompts. Creating and rendering physics-based simulations like fire, water or sand is extremely effort-intensive and time-consuming otherwise, but with Runway’s AI animation features, this becomes a breeze. Similarly, it can take in human facial expressions and use them to create realistic animated characters. Additionally, it can repurpose existing footage to generate multiple variations of the same concept – just change the prompt to switch up backgrounds, environments and costumes of characters. This leaves room for you to experiment and try new things without eating up team bandwidth.

The tool gives you total control by letting you train the image generator to create customized images that will work specifically for your brand – and its diverse motion brushes and camera control features let you edit and fine-tune the videos generated for you. 

Reviews: Runway has been popular with creators everywhere, and has received a high G2 rating of 4.6 stars. Users are raving about its ease of use and its application in real-world projects. As one user says, ‘It's very easy to implement in my video editing workflow. I use it frequently to create cinematic video shots that later I can incorporate into my timeline to make full-length highly engaging videos that my viewers love.’ 

Descript

Descript is a video editor where you can use AI to transform videos without the need for complex coding. It lets users edit videos by typing out text or arranging visuals like a slide deck. This familiarity of processes means a very short learning curve – you can start using the tool and driving maximum impact immediately.

Features: Need to add audio narration to a video clip? Just use Descript’s AI speech feature to type out text and have it generate audio using a stock voice – or have it replicate your own voice. Shot a video and realized too late that you were looking away from the camera? Use the editor feature to create eye contact. Nifty features like these set Descript apart.

It also offers more standard regenerative AI editor features that let you edit out background noise, remove filler words from your speech, or transform your background. Additionally, the AI translation capabilities give you the option to create content in many languages – making it an indispensable tool for vloggers, marketers and podcasters everywhere.

Reviews: Descript has been highly rated with 4.6 stars out of 5 on the G2 platform. New features are added frequently. Users vouch for the simplicity of the processes, saying, ‘Editing videos and audio is as easy as editing a document, so you don't need to know how to use a complicated editing program to get things done.’

ElevenLabs

ElevenLabs is a niche AI audio platform that empowers users to create realistic speeches and audios. From generating voiceovers to dubbing content to translating seamlessly – any kind of audio functionality is made possible.

Features: ElevenLabs’ myriad features have found diverse use cases for marketers creating audiobooks, games and sales assets. The text-to-speech function can not only generate realistic voices with human intonations, it can do so in 32 different languages. The Conversational AI capabilities let brands create AI agents that deliver natural responses – thus making applications a lot more interactive and engaging for audiences. The additional voice changer, voice cloning and dubbing features make it an invaluable tool for marketers.

Reviews: ElevenLabs has made a huge splash among users and critics alike, receiving 4.7 stars out of 5 on G2. Users praise the audio offers saying, ‘the results are amazing — it sounds just like a real person. It's perfect for storytelling, with a wide range of languages and accents available from different countries.’

Crayo

Crayo is another AI video and audio tool – this one, with a focus on ‘virality’. This software enables users to create short form content fast, through fun, engaging formats that people will want to share and amplify.

Features: Crayo offers end-to-end capabilities to build viral content. Its idea generator takes any demographic information you put in, and comes up with short form content ideas that will work for that audience. It has interesting video features that let you create story clips in a jiffy, or generate ‘fake text’ videos that have the potential to be forwarded. You can also use it to make an existing video more engaging – for example, by editing it into split screens to show different points of view (POVs) simultaneously. The AI Voiceover feature can then be used to add audio narrations to any video concept.

Additionally, if you need specific kinds of visuals for a marketing campaign (say, one showing your products in a specific terrain or background), you can turn to the image generator feature that creates graphics based on your prompts. 

Reviews: This platform works well to generate great results, although the interface may not be extremely intuitive to begin with. Crayo has received 3.4 stars on Trustpilot. Speaking about their experience, one customer reports, ‘The team was extremely generous and helpful with their customer support, I didn't have any issues with their navigation and assistance. The website works very well although I would like to see more of a tutorial or guidance section on certain parts of the site.’

OpusClip

This is a video clipping tool that with a very useful functionality – it enables you to clip longer videos to create multiple shorts in seconds. Needless to say, this makes it extremely popular for content creators and marketers who want to expand their social media brand presence without devoting too much time to shoot new content frequently.

Features: OpusClip’s clip feature is extremely useful – it allows users to upload a video to get viral-ready clips, with layout templates to make them highly interesting. It has capabilities to reframe your shorts to focus on a different part of the video. So if you have an interview video, for example, you can make the most of it by generating clips that focus on different features each time.

Given that modern audiences tend to consume content on low volume or on mute, OpusClip’s auto captioning feature provides the important functionality of generating subtitles. Other features include extracting B-roll shots, adding overlays, fonts and more – letting you make each short or reel as engaging as it can be. It then goes one step further and enables 1-click posting and scheduling for social media – thus streamlining marketers’ workflows to a great extent. The AI-powered analytics function adds an extra layer of usability, making the tool extremely data driven.

Reviews: Users love the easy-to-use interface that enables easy editing, word removal and more. This has garnered OpusClip a G2 rating of 4.7 stars! As one user says, ‘The whole process is so easy — even editing takes very little time. I just download and post away.’

Conclusion

Marketing efforts go much beyond mundane activities like transcription, market research or cold emailing. But these are also extremely necessary activities that cannot be ignored. Fortunately, with so many great AI tools all made easily available, your team can automate and check off all these boxes without having to devote hours of their workdays to these tasks. This leaves them free to engage in the more creative parts of the job.

When it comes to creativity too, the AI tools available open up a world of possibilities – be it through automated video editing, image assistance, text generation, clip creation or more. This lets your teams experiment, try new things, iteratively change your projects and arrive upon the best results.

Another great way in which AI can help is by actually enabling you to expand your marketing teams with top freelance professionals – as and when you need them. Marketing is a very dynamic field, meaning you may often need to meet short term needs, access a specialized skill or engage a senior industry professional from around the world for a specific project.

That’s where TalentDesk Group’s Phoenix comes in. This tool leverages AI to let you discover talent quickly and seamlessly – you can simply outline your requirements and wait for Phoenix to find you the best talent match from across our PeoplePerHour database. It integrates AI capabilities in your discovery process to put you in control of your talent strategy. Just search by skills if you already know the kind of skills you need, or use our chat functionality to identify the best professionals for the job. This means scaling up need never be an overwhelming endeavor again!

Wondering how else AI is shaping the talent landscape? Find more insights in our AI report.